Blog about the Purpose of Blogging in PR....

Sounds Easy....Not so!
The purpose of blogging, in general, is to be able to share your thoughts and opinions about whatever you want, whenever you want.
In reference to the purpose of it in Public Relations...it's just the same!
Blogging allows you share with others what is going on the world that you may have read about, seen somewhere, or heard along the way.
Sharing PR blogs with other people can open up fields for discussions, debates and the opportunity to hear what other people have to say about the topic.
This then leads to you to the possibility of being able to have a better understanding of what you think you already know, see things from another perspective and increase your knowledge, all while still in a social environment.
When it comes to meetings to be held with departments there can be an influence created through blogging. It can also allow you to get the feeling of others before you jump in.
You can also have a feeling of control within what you are doing, as often you may not be able to get people to listen to you. Here, you are the master of the information and you can get a message across.
You would be amazed at the influence a little blogging in PR can have....
A good blog in PR may be shared by your readers with other people they blog with.
That means...the opening of new networks with people who have similar interests to you.
Where else can you really put an opinion forward about government, current issues, advertisements, products and more.
Social networking is a new and unique form of communication which has far preceded the old forms of msn and email as it is there for all to see. And you can add your own personal touch. If someone of any importance within a company can see your writing abilities or interesting thoughts it could even lead to a job opportunity.
It allows you to show links to other websites that may be of interest or in support of your blog. Get some people following your blogs and get known.
What a good opportunity to practice your writing skills.
In PR it is all about writing and if you cant write and interesting or effective blog, you need practice....and here it is!
Once really in the field of PR this also allows you to much more effectively reach an audience with what you are trying to achieve. Some people may be to busy to read the paper or listen to the radio, but may be sitting on their computer all day getting blogs, checking the net, doing searches and more, and all of a sudden, your message has reached a whole new audience, and in PR your job is to reach as many people as possible with the message you are trying to convey.